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High Level User Journey
It is the sum of these two parts (both from different worlds) that allow marketers to create the highest converting and most compelling journeys for their buyers. Customer journey mapping and cx research. So, what makes them so different yet alike?
Obviously, it is simply not possible to map the entire journey as the employee lifecycle is way too long for one map. They should always be based on research and data. At this point, you want to go wide, not deep.
A user journey is the experiences a person has when interacting with something, typically software.
As an example, let’s say we’re building a product that helps someone book a vacation home. It’s a visualization of an individual’s relationship with a product over time and across different channels. Demonstrating the way users currently interact with the service / website / product. As an example, let’s say we’re building a product that helps someone book a vacation home.
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